UKFSF Member Hub
Welcome to the UKFSF
This is your member hub – the central home for everything happening across the UK Fantasy Sports Forum.
Here you'll find our latest research and industry insights, catch up on previous editions of The Differential, and stay informed about UKFSF activities and upcoming opportunities. You can also connect with fellow members, contribute your perspectives to industry discussions, and help shape our future work.
Whether you're looking for the latest thinking on fantasy sports or ways to get more involved, this is your starting point for making the most of your UKFSF membership.
Latest from the UKFSF
Break in Play: How fantasy sports can retain players
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Fantasy Football in 2026: What players really think
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Behind the Screen: The real life of a fantasy football creator
19/08/2026 | PUBLIC
The UKFSF Fantasy sporting identity profiler
Discover your Fantasy Identity with the new UKFSF Profiler. Answer 15 quick questions to see which of five fantasy identities you most closely resemble - and get a personalised profile to share.
Built from the audience segmentation developed in Defining the UK Fantasy Sports Audience, the profiler maps your answers across eight behavioural dimensions to show what sits behind your result, from information-seeking and competition to community, participation and convenience.
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13/08/2026 | MEMBERS
Defining the UK Fantasy Sports Audience
The UK Fantasy Sports Forum (UKFSF), in partnership with The Kite Factory, has published Defining the UK Fantasy Sports Audience, the first independent segmentation of its kind, identifying five behavioural types of fantasy player.
Whether you're developing a fantasy product, planning a media campaign, exploring sponsorship opportunities or looking to better understand your audience, the report provides a behavioural framework to support more informed decision-making.
13/08/2026 | PUBLIC
The UK Fantasy Sports Forum launches
Today marks the launch of the UK Fantasy Sports Forum (UKFSF), an independent, not-for-profit forum dedicated to improving understanding of fantasy sports through research, discussion and collaboration.
Our aim is simple: to improve understanding of fantasy sports and support its responsible, long-term development. We believe that better research, more open discussion and stronger collaboration can help the entire ecosystem, from operators and sports organisations to media, technology providers, content creators and players.