Connecting the UK fantasy sports industry

The UK Fantasy Sports Forum brings together operators, media and platforms to understand a fast-growing and evolving category, make better decisions, and grow

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Welcome to the UKFSF

About THe UKFSF

The UKFSF is an independent forum for all fantasy sports, bringing together organisations to share insight, explore common challenges and support the responsible development of the UK ecosystem.

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MEMBERShip

For operators, media and technology providers across all fantasy sports, membership of the UKFSF offers free access to industry insight, research and shared discussion — helping shape the future of the category in the UK.

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InsigHTS

We publish research, analysis and perspectives to improve understanding of all fantasy sports — exploring audiences, product trends, and its role in fan engagement and the wider sports ecosystem.

Contact

Get in touch with the leadership team to learn more about the UKFSF, our work, and how to get involved — we welcome conversations across the ecosystem and aim to respond to all enquiries within two working days .

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Latest

20/10/2026 | MEMBERS

Break in Play: How fantasy sports can retain players

What keeps fantasy sports players engaged, and what brings them back when interest fades? Explore insights from across the industry and practical approaches to improving player retention.

Read the summary

08/09/2026 | MEMBERS

Fantasy Football in 2026: What players really think

At Fantasy Football Fest 2026, UKFSF explored how players experience fantasy football, from its influence on fandom to the growing role of content, data and AI. This film looks at their perspectives and what they mean for the industry's future.

Watch the film

08/09/2026 | MEMBERS

Behind the Screen: The real life of a fantasy football creator

Summary of the UKFSF panel at Fantasy Football Fest 2026, examining the realities of being a creator: building a community, navigating the pressures that come with a public profile, and how the role could evolve.

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Members and Industry Engagement

The UKFSF engages with organisations and individuals across the fantasy sports ecosystem — including operators, media, tools, and analysts — to support shared understanding and informed discussion across the category.