Connecting the UK fantasy sports industry

The UK Fantasy Sports Forum brings together operators, media and platforms to understand a fast-growing and evolving category, make better decisions, and grow

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Welcome to the UKFSF

About THe UKFSF

The UKFSF is an independent forum for all fantasy sports, bringing together organisations to share insight, explore common challenges and support the responsible development of the UK ecosystem.

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MEMBERShip

For operators, media and technology providers across all fantasy sports, membership of the UKFSF offers free access to industry insight, research and shared discussion — helping shape the future of the category in the UK.

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InsigHTS

We publish research, analysis and perspectives to improve understanding of all fantasy sports — exploring audiences, product trends, and its role in fan engagement and the wider sports ecosystem.

Contact

Get in touch with the leadership team to learn more about the UKFSF, our work, and how to get involved — we welcome conversations across the ecosystem and aim to respond to all enquiries within two working days .

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Latest

19/08/2026 | PUBLIC

The UKFSF Fantasy sporting identity profiler

Discover your Fantasy Identity with the new UKFSF Profiler. Answer 15 quick questions to see which of five fantasy identities you most closely resemble - and get a personalised profile to share.

Visit the profiler

13/08/2026 | MEMBERS

Defining the UK Fantasy Sports Audience

The UK Fantasy Sports Forum (UKFSF), in partnership with The Kite Factory, has published Defining the UK Fantasy Sports Audience, the first independent segmentation of its kind, identifying five behavioural types of fantasy player.

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13/08/2026 | PUBLIC

The UK Fantasy Sports Forum launches

Today marks the launch of the UK Fantasy Sports Forum (UKFSF), an independent, not-for-profit forum dedicated to improving understanding of fantasy sports through research, discussion and collaboration.

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Members and Industry Engagement

The UKFSF engages with organisations and individuals across the fantasy sports ecosystem — including operators, media, tools, and analysts — to support shared understanding and informed discussion across the category.