UKFSF Fantasy identity profiler
This short assessment looks at how you engage with sport and fantasy: from the way you follow, research and discuss sport to how you compete, participate and use digital content.
It measures eight behavioural dimensions and compares your pattern with five reference fantasy identities developed in our launch report Defining the UK Fantasy Sports Audience. Your answers will be used to build a personalised profile showing where you sit across each dimension, which fantasy identity you most closely resemble, and how your overall pattern compares with other types of fantasy sports player.
Built by Solio Analytics
- Questions
- 15
- Time
- 3–4 minutes
- Data stored
- None
There are no right answers. Choose the option that feels closest to you.
UK Fantasy Sports Forum
Your Fantasy Identity
Your fantasy identity reflects how you engage with sport and fantasy — what motivates you, how you make decisions, and the role sport plays in your life. Most people are a blend of different types, so your result shows both your strongest identity and the influences that make your profile distinctive.
Your result at a glance
Your full analysis
Dig deeper into your identity, strongest traits, motivations and how your profile compares with the wider fantasy audience.
Your strongest identity
Your identity blend
Your fantasy identity mix
These percentages show the relative balance of the five identities within your profile. They are not probabilities.
Your strongest traits
Your answers reveal the underlying characteristics that shape how you engage with sport and fantasy. These are the three that stand out most strongly.
How your profile compares
These bars show the relative importance of each trait within your profile compared with the reference profile for your strongest identity. They show the balance between your traits, rather than how strong or weak you are overall.
What draws you in
What may lose you
How to get more from fantasy
About your result
Your fantasy identity is based on how you answered questions across eight dimensions: immersion, information, community, participation, competition, convenience, social connection and routine.
Your answers are compared with five fantasy identity profiles developed by the UKFSF in the research for its flagship launch report, Defining the UK Fantasy Sports Audience. Your strongest identity is the profile that most closely matches your overall pattern of answers, while your secondary identity and individual traits show the nuances within that result.
The profiler is designed as a way to explore how you engage with sport and fantasy, rather than to put you into a fixed category. Your result reflects the particular combination of motivations, behaviours and preferences shown in your answers.