MEmbership Overview

Introduction

The UK Fantasy Sports Forum (UKFSF) brings together organisations and individuals working across the fantasy sports ecosystem who share an interest in its responsible and sustainable development.

Membership is designed to be open, collaborative, and light-touch. It does not involve a formal contract, but reflects a shared understanding of how members engage with the Forum and with each other.

1. What Membership Enables

As a UKFSF member, your organisation can:

  • Contribute to industry discussion — take part in conversations that inform UKFSF research, insight and areas of focus

  • Share perspectives and experience — help shape priorities by contributing insight from across the ecosystem

  • Access insight and engagement opportunities — receive invitations to roundtables, briefings and discussions

  • Connect across the ecosystem — engage with operators, media, technology providers and other stakeholders

  • Be recognised as a UKFSF member — organisations may be listed publicly; individuals may reference their involvement

Individuals participate directly in discussions and selected initiatives.

Organisations may nominate representatives where appropriate to take part in discussions and collaborative activity.

Public representation of membership focuses on organisations.

2. How Members Contribute

The UKFSF operates as a collaborative, industry-led initiative. Members are expected to:

  • Engage constructively — participate in discussions in good faith

  • Share relevant insight and expertise — contribute where possible to support shared understanding

  • Support the broader ecosystem — engage in a way that reflects the wider category, not solely individual interests

  • Participate on a light-touch basis — engagement may include occasional input to surveys, discussions or initiatives

  • Support the UKFSF where possible (optional) — membership is free, with voluntary contributions helping sustain its work

3. Emerging Principles

Members support the UKFSF’s aim of improving understanding of fantasy sports and supporting its responsible development. We expect the UKFSF’s principles to evolve through early member input and discussion. The areas we are starting from include:

  • Supporting thoughtful and responsible growth of the category

  • Promoting clarity in how fantasy sports are understood and presented

  • Recognising the importance of player experience and trust

  • Contributing to a more informed and constructive industry conversation

These areas are intended as a starting point for discussion and will be refined over time through member input and industry engagement.

4. Use of UKFSF Membership

Members may reference their involvement with the UKFSF. However:

  • Membership does not imply endorsement of any organisation, product or service

  • The UKFSF name and logo should not be used in a way that suggests accreditation, certification or regulatory approval

Further guidance can be provided where needed.

5. Membership Approach

  • Membership is voluntary and non-binding

  • Organisations and individuals may join or step back at any time

  • The UKFSF may review membership in exceptional circumstances where participation is inconsistent with its purpose or principles

6. A Collaborative Initiative

The UKFSF is an independent, not-for-profit initiative, currently operating on a volunteer basis.

Its effectiveness depends on the willingness of members to engage, contribute and support the development of shared understanding across the fantasy sports ecosystem.

The UKFSF does not speak on behalf of any individual operator, rights holder, platform or regulator. Views published by the Forum reflect its own work and consultation process, and participating organisations are not presumed to endorse every position or discussion.